Star Moji

An app prototype at Glu for an emoji creator based on a 3D avatar as opposed to a 2D avatar. The 3D avatar is then incorporated into a library of stickers with different emojis one can use in a messaging platform like iMessage.

PRODUCT 
Mobile Application

ROLE 
UI / UX

COMPANY 
Glu Mobile

Product Strategy

Research from Glu’s celebrity game audience showed emoji apps are very popular. The audience mainly consists of females from ages 14-38 of varying economic backgrounds and ethnicities. In Glu’s celebrity games, avatar customization is the biggest revenue driver. Star Moji was to be a platform where you can monetize the in-app purchases of star coins for premium items in emoji customization.

The following wireframes, mocks and prototypes were created as an exploration of the application's flow and feel.

01On-Boarding Flow

03Click-Through Flow

04UI Style Guide

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