Star Moji

An app prototype at Glu for an emoji creator based on a 3D avatar as opposed to a 2D avatar. The 3D avatar is then incorporated into a library of stickers with different emojis one can use in a messaging platform like iMessage.

Mobile Application


Glu Mobile

Product Strategy

Research from Glu’s celebrity game audience showed emoji apps are very popular. The audience mainly consists of females from ages 14-38 of varying economic backgrounds and ethnicities. In Glu’s celebrity games, avatar customization is the biggest revenue driver. Star Moji was to be a platform where you can monetize the in-app purchases of star coins for premium items in emoji customization.

The following wireframes, mocks and prototypes were created as an exploration of the application's flow and feel.

01On-Boarding Flow

03Click-Through Flow

04UI Style Guide

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