Get Buried at Comic-Con

I helped develop part of an experience integrated with the Lionsgate booth at the 2010 San Diego Comic-Con. This experience was created to help market the film, Buried, which is about a man buried alive in a coffin somewhere in Iraq. At the convention, we set up a photo/video booth decorated as a coffin where people at the convention could go inside and pretend they were buried alive. The person could then choose to transfer the footage from the booth to the website as part of an "online mass burial" and share it on the Internet via Facebook and Twitter.

PROJECT 
Marketing

COMPANY 
Ignition Creative
Lionsgate

ROLE 
Development

RELEASED 
July 2010